Prega News launches Gift A Good News Contest in collaboration with FirstCry
New Delhi, 8 August 2022: Prega News, a pregnancy detection kit has collaborated with FirstCry. Both brands have come together to launch a contest #GiftAGoodNews that will help the audience curate a Baby Shower Gift from the wide list of baby products available for the first time on Prega News’ website, as part of the association. The campaign strives to instill back-of-the-mind recall value for Prega News amongst the FirstCry target audience. The contest encourages consumer participation with the help of conversational social content. The two- month long campaign will establish a deeper engagement with the target audience. All the audience has to…