~Instagram face filters used to scan artefacts; backed by AR technology ~Immersive digital project spanned 18 months, included subject matter experts to provide a unique storytelling experience India, 23rd December 2021: India’s Pixel Party collaborated with Dentsu Webchutney and VICE World News to educate people about the British Museum’s disputed artefacts through a unique multimedia project, ‘The Unfiltered History Tour’. The ambitious project was conceptualised by Dentsu Webchutney and executed by Pixel Party, to create an unparalleled interactive tour of the British Museum using augmented reality technology. For context, the British Museum has possessed various cultural treasures acquired from former…