Zero-Budget Marketing: Think Your Way To Success
Strong ideas do not necessarily need big budgets – And that’s what growing trend of ‘Zero-Budget Marketing’ is all about. For years, marketing has been about glitzy big-budget marketing campaigns, celebrity endorsements and massive launch events. But, very often, these big-bang marketing strategies did not guarantee a return on investment. Digital transformation, on the other hand, is leading to new and creative marketing strategies and approaches, which allow businesses to not only expand their reach but also have a higher brand recall value. All this while reducing costs and increasing effectiveness. With ‘Zero-Budget Marketing’, marketers are unboxing ways of building…