According to Sapna Chadha, Vice President of Marketing for Google India and Southeast Asia, the company makes every effort to prevent the creation and reinforcement of injustice, particularly in the context of gender. She added that it is their duty to create technology that is fair and inclusive of women.

Speaking on Monday in New Delhi at the Google for India 2022 meeting, Chadha also emphasised some of the steps the internet giant's Indian subsidiary has taken to support women. This includes programmes like DigiPivot for women who are returning to the workforce and Google for Start-ups Accelerator, which is designed for Indian women creators.

Eight years ago, according to Chadha, barely one in ten people used the internet. This number has increased to four as of today. She added that Google had worked hard to develop tools that support women's professional advancement.

Regarding the responsible use of technologies, notably artificial intelligence, she stressed the necessity of preventing real life prejudices from manifesting in technology.  Chadha claimed that comprehension of the context is the key to eliminating bias. BINDI, which stands for Bias Interventions for Natural Language Processing and Data in the Indian Context, was also launched, according to her announcement. To ensure that technology is being used sensibly, BINDI will consider "contextual" factors such as societal context, technological gaps, and local culture and traditions.

The Sundar Pichai-led technology company would concentrate on investing in women-led early-stage startups through its Rs 75,000 crore India Digitization Fund, according to Sanjay Gupta, Country Manager & VP, Google India.