New Delhi, 8 August 2022: Prega News, a pregnancy detection kit has collaborated with FirstCry. Both brands have come together to launch a contest #GiftAGoodNews that will help the audience curate a Baby Shower Gift from the wide list of baby products available for the first time on Prega News’ website, as part of the association.
The campaign strives to instill back-of-the-mind recall value for Prega News amongst the FirstCry target audience. The contest encourages consumer participation with the help of conversational social content. The two- month long campaign will establish a deeper engagement with the target audience.
All the audience has to do is participate in the baby shower contest and create a hamper gift with products that can be memorable for the baby and their parents. The participants will be required to give some good reasons to justify why they should win the gift hamper. Consequently, the winner will receive a gift hamper of their choice sponsored entirely by Prega News. The basic idea behind the contest is to establish an emotional connection with the target audience.
Speaking on the collaboration, Joy Chatterjee, Associate Vice President- Sales & Marketing- Mankind Pharma, said, “The collaboration with FirstCry is a planned campaign to leverage the target audience of both brands simultaneously. The overall objective of the campaign is to reach out to new consumers and form a connection with them by making their celebration memorable with our special gift hampers.”
“The collaboration with Prega News is a plan to strengthen our engagement with the consumers. The campaign will help us with useful insights to young mother’s preferences that will help us in catering to their needs in a better way,” said Vivek Goel, Chief Business Officer- Online from Firstcry.com.
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