The decision was made as Intel increased its focus on accelerated computing, a booming market that is dominated by Nvidia as the use of AI grows.

According to Wedbush Securities analyst Matthew Bryson, "I don't think it changes much (if anything) other than aligning the products with the respective sales organisations they fit with vs. having them as a discrete segment."

Raja Koduri, who oversaw the division that handled graphic chips, will take over as the company's chief architect and direct its long-term approach to technology and chip design.

Koduri joined Intel in 2017. Previously, he directed graphics technology initiatives at AMD and iPhone manufacturer Apple.