When OpenAI introduced ChatGPT and shocked the world, a race started among the major IT companies. The tech giant Microsoft put the GPT model from OpenAI into its search engine, and Google created its own bot, Bard. Several IT firms have developed their own AI plans.

Apple, a giant  tech industry, is still absent from the AI race. The business has finally made the decision to enter the fray.

The Cupertino-based business had an internal conference last month with a large language models and AI theme. Many teams, including those working on Siri, reportedly regularly test "language-generating concepts," according to a story from The New York Times. A new framework for "Siri Natural Language Generation" has been included by Apple in tvOS 16.4, according to a separate report from 9to5Mac.

Apple already has Siri, but in terms of skill, wit, and simply maintaining conversation context, Siri isn't even close to a ChatGPT. Apple will now upgrade its already well-liked AI Siri to match GPT's level of sophistication.

Siri was unveiled by Apple 12 years ago. The items have had difficulties throughout the last ten years. According to John Burkey, a former Apple engineer, Siri encountered technical difficulties, including clumsy code that required weeks to update even for basic functionality.

Nonetheless, Siri continued to establish patterns. That prompted Google and Amazon to enter the voice control and command market. As a result, even though Alexa and Google Assistant used technology comparable to that of Siri, their respective corporations are still making money from the assistants.

Additionally, Apple launched a programme in January that allows authors to use AI-powered narration to convert their works into audiobooks. This suggested that the maker of the iPhone is already considering the applications of generative AI.

It wouldn't be surprising if Apple made an AI-related revelation at its forthcoming WWDC event, despite the fact that it has been quiet about its AI work.