Tuesday March 28, 2023
New Qualtrics and Merkle Integration Empower the Delivery of More Personal Cross-Channel Experiences
Personal Cross-Channel Experiences Qualtrics XM/OS and Merkury integration enables brands to identify, analyze, and act on customer data in the moment India, March 23, 2023 – Qualtrics, the leader and creator of the experience management category, and Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, announced a new integration today from the Qualtrics XM Summit. The combination of Merkury™, Merkle’s identity resolution platform, with Qualtrics platform solutions, such as Experience iD (XiD), a connected, intelligent system for all customer experience data, gives brands a powerful new way to optimize experiences, improve customer retention, and ultimately increase revenue. Merkury’s advanced…