Bangalore, January 2, 2023: The Internet and Mobile Association of India in a statement issued today has lauded the Digital Personal Data Protection Bill (DPDP) as industry-friendly. It has struck the right balance between protecting the interests of the data principals while leaving enough room for tech start-ups to innovate and grow.  

According to the feedback received from the majority of IAMAI members, the reconceptualization of the data protection framework in the DPDP to balance innovation and economic growth with the interests of users will go a long way to assuage concerns of digital businesses and help make India a trillion-dollar digital economy by 2025. In particular, IAMAI appreciates the more liberalized framework for cross-border data flows and the exclusion of non-personal data from the ambit of the DPDP Bill. IAMAI also appreciates that the Bill imposesonly financial penalties for non-compliance as opposed to both financial and criminal penalties.

Commenting on the Bill, Dr. Subho Ray, president, IAMAI stated, “By following a deep and wide process of consultation including that of a joint parliamentary committee, excluding non-essential provisions, by making a clear commitment that no Rules exceeding the provisions of the Act would be made, and yet protecting the interests of the state, citizens and the digital economy, this Bill has possibly set up new standards of law-making”.

On behalf of its members, the association has requested the government to provide clarifications regarding the DPDP so that once it is passed into an Act, there is better compliance by IAMAI members. In particular, there remain ambiguities surrounding the timelines for implementing the various provisions of the Bill and mechanisms for obtaining verifiable parental consent to process the personal data of children. As the inclusion of specific timelines will provide a roadmap for the industry to better comply with the Bill, IAMAI has requested the government to clearly indicate reasonable timelines by which the various provisions of the DPDP will be implemented and to adopt a graded approach to prescribing such timelines. IAMAI has also urged the government to consider a flexible approach to obtaining parental consent, as prescriptive mandates may have an adverse cascading impact on sectors that provide services to younger individuals.

IAMAI is confident that through consultation and collaboration, the final version of the law will help stakeholders who are invested in and committed to the digital ecosystem of India.

About Internet and Mobile Association of India

Established in 2004, Internet and Mobile Association of India (IAMAI) is a not-for-profit industry body and the country's only organization representing the digital services industry with over 400 Indian and multinational corporations as its members, which include established companies in diverse sectors of the digital ecosystem as well as start-ups. Its mandate is to expand and enhance the online and mobile value-added services sectors. It is dedicated to presenting a unified voice of the businesses it represents to the government, investors, consumers and other stakeholders. IAMAI represents varied sectors such as digital advertising, digital entertainment, traveltech, online gaming, digital payments, fintech, digital commerce, edtech, healthtech, agritech, big data, ML, AI & IoT, AR/ VR, logisticstech and so on.

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