FS Life deploys Unicommerce SaaS Platform to enhance post-purchase experience for Consumers

~ Unicommerce to automate warehouse operation and expedite order processing for FS Life ~

~ FS Life including FableStreet, Mikoto and Marigold will enhance the post purchase experience for all three brands with Unicommerce technology~

New Delhi, August 30th, 2022: FS Life (previously known as FableStreet), a group of homegrown brands including FableStreet, Mikoto and Marigold, has announced its association with Unicommerce to strengthen its supply chain and expedite the order processing. The company has deployed the Unicommerce platform to achieve business efficiency and elevate the post-purchase experience. Unicommerce will offer FS Life with order management and warehouse management solutions to build centralized operations for all three brands leading to simplified logistics management, streamlined order management and reduced return orders. FS Life is currently managing over 4,600 SKUs and 290K+ inventory count of products stored across multiple warehouses in the country. 

Launched in 2016, Fablestreet has been established as a leading women’s western wear brand. It has recently transitioned into a house of brands under FS Life, and plans aggressively scaling these and adding more brands to its portfolio. This continuous and rapid business growth and scale posed operational challenges on scale up of processes like inventory and order management, return order management, order allocation, and logistics management. The partnership with Unicommerce was aimed at automating operations with a centralized window that provides complete visibility of orders and inventory on a single platform. The warehouse management solution will further integrate all warehouses on a single platform and enable them to automatically allocate them to the nearest warehouse. Unicommerce is managing the warehouses with full visibility of stock movement including returns. FS Life continued to leverage Unicommerce technology for the other two brands as well.

Speaking on the announcement, Kapil Makhija, CEO of Unicommerce, said, “We are glad to have FS Life as another House of Brands as a part of Unicommerce client portfolio. Our centralised platform makes us a perfect choice for companies operating multiple brands under one roof. We are committed to providing them with best-in-class technology to help them manage orders and automate essential tasks of all the warehouses across brands. We are glad to partner with a homegrown brand and become a part of their growth journey.” 

Regarding the partnership, Ayushi Gudwani, Founder and CEO, FS Life, said, “FS Life is catering to different segments within women’s lifestyle and apparel space and we are delighted to have Unicommerce as a partner in our journey of strengthening our business operations. Being a D2C brand, we prioritise ensuring timely deliveries and a smooth purchase experience for our customers. Our partnership with Unicommerce comes at the right time in our growth journey as we scale multiple brands. They have an evolved e-commerce-focused supply chain platform and their ability to meet evolving business needs of D2C brands like ours makes us confident of the value that Unicommerce will add as we move towards building a House of Brands.”

Unicommerce solution comes with a robust integration network of 160 global marketplaces, website platforms, logistics providers, ERP’s and PoS.  Unicommerce platform processes more than 500 mn annual transactions amounting to over US$ 5 billion GMV. 

About Unicommerce

Unicommerce eSolutions is India’s largest integrated SaaS platform for post-purchase experience management. Established 10 years ago, Unicommerce has disrupted the e-commerce and retail industry with an integrated supply chain technology platform. The company is an undisputed market leader in India and is rapidly expanding into Southeast Asia and the Middle East. The company has one of the finest supply chain platforms, powering 2000+ stores and 7000+ warehouses located across the country. Its platforms are used to process over 20% of India's e-commerce volumes with over 500 million annual transactions amounting to USD 5 billion GMV. The company works with leading retail companies, D2C brands, and roll-up firms in India.

About FS Life

FS Life represents a group of homegrown brands that are thoughtful, relevant and solve an unmet apparel / lifestyle need for the modern Indian woman. It was started in September 2016 with FableStreet, a premium western wear brand focussed on providing the best fits for the Indian women. It now has evolved into a multi-brand organisation with Mikoto a sterling silver and semi precious jewellery brand, which caters to women’s need for high quality jewellery at affordable prices and Marigold a modern Indian wear brand reimagining traditional clothing for the woman of today. Started as a solo entrepreneurial venture by Ayushi Gudwani — an NSIT-Delhi and IIM-C graduate, and ex-McKinsey consultant — each brand follows a problem solving approach around the needs of the customers, backed by deep insights, market understanding, and data, enabled by leanest supply chain platform.