India’s leading pet food brand Drools in collaboration with Ananya Pandey and JUSTDOGS hosts a food donation drive for community animals

The event saw the organisers provide 6 months worth of food for abandoned strays at Mumbai’s Youth Organization In Defense Of Animals in Khar West

Mumbai, December 29, 2022: India’s leading pet food brand, Drools, is known for its consistent efforts to ensure the well-being of animals across the country. And in keeping with this, the brand has now collaborated with actress Ananya Pandey and pet retail store JUSTDOGS for its latest animal welfare initiative. The donation drive held for dogs and cats, saw the actress donating 6 months' worth of food along with the brands at the Youth Organization in Defense of Animals (YODA) in Khar West on Wednesday, December 28th, 2022.

With over 30 years of expertise in the field of animal nutrition, Drools has always been at the forefront of contributing to the better lives of animals by delivering the best pet food. As a strong advocate of animal welfare, the brand ensures that it takes the right measures to live up to its ethos. They collaborate with celebrities who share the same values as the brand when it comes to animal well-being. This helps the initiative to move a step further and reach a wider audience. They have chosen to partner up with Ananya Pandey, in view of her love for animals. As part of this initiative, both the brands and Ananya intend to donate food and other supplies to the stray.

Speaking about the same, Ananya Pandey says, "I am excited about this new venture. It is truly wholesome to see brands like Drools coming up with such initiatives. We share the same principles when it comes to the well-being of animals. My heart goes out to these innocent beings who deserve boundless affection and care rather than apathy. At the same time, it is no secret that millions of homeless stray animals go hungry day after day. Hence, I am delighted and grateful to be able to contribute to the lives of these little ones by partnering up with Drools. All I can hope and pray for is that everyone does their bit to make a difference in the lives of animals. A little bit of care and nurture from each can certainly go a long way."

Apart from focusing on imparting business excellence, Drools is also propelled by its strong dedication to giving back to society by undertaking various animal welfare initiatives. Likewise, the brand provides various local NGOs and animal shelters with pet food as a way to lend their support. This noteworthy donation drive was started back in 2019.

Moving forward, the brand seeks to further extend and strengthen its efforts for many similar endeavours to aid millions of homeless and abandoned strays with food that is both nutritious and tasty. Along with that, it also hopes to encourage the general public to build shelter homes for stray animals, adopt pets, properly feed and nurture them, and participate in future animal welfare activities.

About Drools

Drools®, India’s only multi national pet food company established in 2010 by Fahim Sultan is the flagship brand of DROOLS® PET FOOD PRIVATE LIMITED. Over the last decade, the brand has successfully become the second-largest company in the sector of pet food in India. With the strength of 1200+ employees, Drools® retails across all leading e-commerce platforms and is available in over 30,000 outlets pan India with a presence in 18+ countries.

As a leading manufacturer of specialised pet food, it aims at providing a complete and balanced diet which delivers maximum nutritional value. Drools®prides itself in being self-reliant with the entire range of products being manufactured in in-house production facilities. The main ingredient across products is 100% real chicken, without the use of any by-products or fillers, maintaining the tag line- ‘Feed Real, Feed Clean.’ All products contain organic minerals and essential oils, no artificial colours or flavours and undergo stringent quality checks. The company has been able to successfully synergise research, manufacturing, distribution and branding of its products profitably. The production facilities are ISO 9001:2000 certified and in sync with global standards. The plant uses German machinery and a vacuum coating process to ensure the premium quality of food.

The brand understands the importance of a healthy and nutritious diet for pet growth hence their in-house team maintains quality checks, and the US vets and nutritionists who formulate the product, ensure superior quality food. Owing to the time invested in extensive research, Drools® ensures in all its products a consistent taste, better digestibility and higher absorption. Furthermore, the products promote muscle development, improve immunity, strengthen bones and maintain joint health.  As a company, Drools® is committed to providing the right foundation to pets through nutrition and diet and ensuring their longevity of life.

About JUSTDOGS

JUSTDOGS is a full-stack omni-channel retailer in the pet care segment in the country. JUSTDOGS offers a wide selection of everything that your furry friend will need – right from food, toys, accessories, training and grooming products to spa services from trained professionals. Apart from creating a retail platform, JUSTDOGS focuses on building a pet community with initiatives that not only targets pets but also existing and aspiring pet parents. With the common goal of creating a healthier and happier life for pets across the country, the brand has positioned itself as a friend and confidant !