Since globalisation, the world has changed and has adapted various new methods of development in different economic sectors. Globalisation created opportunities and paved ways for various industries to grow with the help of accessible transportation and trade facilities. The Paint Industry in India is one of those industries which has utilised the opportunities provided by globalisation and now has become a booming industry in the country. It has developed through time and has become successful in achieving its goals and has gained success in the best way possible. With the help of technology and easy access to materials the paint companies are able to put their ideas into life. By investing in research and development and providing huge varieties to the customers, the industry is headed towards growth and prosperity.
THE JOURNEY
Only a couple of decades old, INDIGO has gained popularity in the country with its hard work and innovations in their products. The company was set up in 2000 by Hemant Jalan and started out with the manufacture of lower end cement paints. Gradually they moved to manufacturing water based paints like exterior emulsions, interior emulsions, distempers, primers,etc. The company has expanded across the country and made its mark in the paint industry with its uniqueness and variations in its products. Today the company stands out as the strongest contenders in the Indian paint industry. The company gained its popularity for its innovative ideas and the unique products that it offers which has never been introduced in the country before. Indigo works on a philosophy of setting new work strategies, innovative product development and market research fundamentals, while keeping its spirit of wonderment intact. The company is known for it's unexpected and innovative range of products and has an unique logo to dramatise the unexpected nature of the brand's solutions. The paint industry of India looks at the Company as a futuristic thinker and a storehouse of new product development.
THE UNEXPECTED NATURE OF ITS PRODUCTS
Indigo offers a diverse collection of products to its customers. Under the paint category, they provide interior emulsions, exterior emulsions, and enamels. They also have Putties and primers, sleek wood coatings and they have come up with other products like Aluminium paint to paint surfaces of storage tanks, metal pipes, and metal roofs to keep them safe against corrosion.
The interior emulsions used for decoration rooms are also divided in various categories. One can always choose between luxury emulsions, bright ceiling coats, anti odour paint, sheen emulsions, and acrylic distempers. Indigo has India's first and only paint that offers protection from both water as well as dirt. Dirtproof and Waterproof Exterior Laminate based on flexible Acrylic emulsion fortified with silicone polymers gives high UV resistance, superior protection from algae & water repellency. Indigo has created exterior emulsions which provide protection from the ultraviolet rays of the sun, rainfall and algae/ fungal attack. The enamels offered by the company provide rich gloss to wooden and metal surfaces with antifungal properties. These enamels have a non-yellowing resin system which is superior when compared to conventional enamels. The Satin Enamels are made to protect and beautify wood, metal and masonry surfaces. It gives a soft sheen finish when applied to the surfaces and provides anti-fungal protection.
SETTING ITS FOOTPRINTS ACROSS THE COUNTRY
Indigo has grown with time with its futuristic ideas and innovations. By 2021, the Company scaled up to become the fifth largest one in terms of revenue generation in the decorative paint industry. In December 2019, Jalan stated that the company had established a distribution network across 27 states and seven union territories in the country. In 2018, Mahendra Singh Dhoni became the company's brand ambassador and still continues to be. The company has fairly high sales in Southern India , especially in Kerala. It has also expanded in the eastern and western parts of India but has been a little late to enter the north Indian states. Indigo paints are not only concentrated in the advanced metropolitan states and cities but also extends upto the North eastern region, such as Mizoram, Nagaland, Arunachal Pradesh and in the extreme South, in Andaman and Nicobar Islands.
The Indigo Paints have come a long way from where they've begun, but are yet to compete in the markets around the world. With such positive growth in the last few years, the company is expected to boom in the upcoming years and might expand beyond the borders of India. They aim to create unusual products with regularities and come up with surprises in the boxes. The company has an innovative approach towards their work and tries to dedicate itself to satisfy its customers’ needs.
