In an effort to hire qualified personnel from the digital technology sector, Jaguar Land Rover (JLR) announced a global hiring drive on Friday, November 18, to fill more than 800 new digital and engineering positions throughout the UK, Ireland, USA, India, China, and Hungary.

Jaguar Land Rover, which is owned by Tata Motors, has stepped up to assist the laid-off staff from significant digital giants like Meta and Twitter by launching a new employment webpage for displaced tech workers to explore career prospects and offering hybrid working schedules.

Developing, constructing, and maintaining Jaguar Land Rover's upcoming generation of vehicles will require expertise in areas such as autonomous driving, artificial intelligence, electrification, cloud software, data science, machine learning, and many others, according to a statement issued by the company.

Anthony Battle, Chief Information Officer, JLR, said, “We are further strengthening our data and digital skills base so we can deliver our Reimagine strategy and become an electric-first business from 2025 and achieve carbon net zero by 2039. Our digital transformation journey is well underway but being able to recruit highly skilled digital workers is an important next step. We are pleased to be able to provide opportunities to talented individuals with digital capabilities.”

Dave Nesbitt, Director of the Digital Product Platform, said on the hiring drive Jaguar Land Rover is transitioning to become an electric-first company, and they are producing some of the most technologically cutting-edge automobiles ever. To provide  customers with a genuine modern luxury experience, they will develop new experiences, intimate levels of connection, and linked car services through specialised goods. The firm claims that through improving its internal data capability, it is aiming to lead the fast evolving automotive sector with a focus on electrification, digital services, and data.