Kinder Joy launches “Natoons Metaverse” Safari in collaboration with KidZania

Kinder Joy and KidZania have partnered to give children a unique experience of the Kinder Joy Natoons Metaverse Safari on the occasion of World Animal Day (4th October)

Mumbai/Delhi, September 2022: Kinder Joy, the confectionery brand of Ferrero, one of the world’s leading manufacturers of sweet-packaged products, is all set to enter the world of Metaverse with Natoons Metaverse Safari, this World Animal Day (4th October), with the aim to drive learning around animals in a unique way.

Kinder Joy Natoons in collaboration with KidZania is introducing an immersive metaverse experience for children to celebrate World Animal Day and understand its importance. To experience the metaverse zone, visitors can put on VR headsets and go on a Natoons Safari in the Metaverse and learn about animals in a unique way. The Metaverse Safari will showcase animals such as Porcupine, Whale, Blue Macaw, Otter, Tortoise and many more in their natural habitat. Kids will also have an opportunity to take photos in the experience.

Additionally, the phygital experience through the AR feature on the free“Applaydu app, will further amplify the fun experience. The first Metaverse journey of Kinder Joy will be inaugurated in Delhi and Mumbai on 1^st October and will continue till 9^th October (Delhi) till 17^th Oct (Mumbai)

Speaking on the occasion, Amedeo Aragona, Regional Marketing Manager Indian Subcontinent - Kinder Brands at Ferrero said, “With our entry into the world of Metaverse, we wanted to engage children into learning more about animals while having fun. It is our constant endeavour to consistently find new and innovative ways to nurture the imagination and creativity of children through novel content, based on new technology platforms. Metaverse is one such initiative that drives children to learn, build, and explore exciting themes”.

Prerna Uppal, Chief Partnership Officer, KidZania India said, “At KidZania we are always looking forward to the future. We did that by creating a one of its kind multi-sensory Kinder Joy Treat Factory experience that brings alive the joy of manufacturing everyone’s favourite treat.  We are extremely excited for adding another innovative dimension to our partnership with Kinder Joy by creating a truly unique environment – “The Natoons Metaverse Safari”.  Through this hybrid experience not just kids but even young parents will have fun, learn about animals and values of respecting nature & all its creatures – a truly inventive celebration for World Animals Day”.

Metaverse is a new genre of tech innovation that is being embraced by tech-savvy parents and children. With the Natoons Metaverse Safari, Kinder Joy plans to tap into a larger audience, giving them an opportunity to learn in a unique way. Additionally, Kinder Joy believes that using metaverse will help children, learn to foster creativity and increase their enthusiasm for academic learning, especially in today’s technology dependent world.

About Ferrero Group:

Ferrero began its story in the little town of Alba in Piedmont, Italy, in 1946. Today, with a consolidated turnover of over 12.3 billion euros, Ferrero is amongst the market leaders of the Sweet Packaged Foods market worldwide and is one of the leading companies in the chocolate and confectionery segment in India. The Ferrero Group is present throughout the world with more than

41,000 people and 31 production plants. Ferrero is the producer of many brand icons that are loved generation after generation, including Nutella, Ferrero Rocher, Tic Tac, Kinder and Raffaello, which are present and sold in more than 170 countries.

Product freshness and high quality, the careful selection of the high-quality raw materials, sustainable agricultural practices and continuous research and innovation are some of the key elements of Ferrero’s success.

About Ferrero India:

Ferrero India started its commercial operations in 2004. In 2007 the Government of Maharashtra bestowed a mega status project for its state-of-the-art production plant at Baramati near Pune. India is a production hub for Ferrero in Asia and the Middle East and exports half of its local production. Headquartered in Pune, the company has regional sales offices in Chennai, Delhi, Kolkata, and Mumbai with a robust distribution network across all the metros and mini metros of India. Ferrero’s well-known brands in India include Ferrero Rocher, Ferrero Rocher Moments, Nutella, Tic Tac, Kinder Joy, and Kinder Creamy. The ‘Kinder Joy of moving’ program (2014), Pietro Ferrero Kindergarten (Baramati), Anganwadis project (2019 design, construct) and the 2.5 MW rooftop solar installation are success stories of Ferrero’s Sustainability initiatives in India. Ferrero India has won several awards including the Greentech Environment Award; Impresa Award for People Empowerment; the Best Human Response Award; Kronos Excellence Award for Workforce Management; Supplier Excellence Award and the CII Award for Commitment to Food Safety.

About KidZania India

KidZania is an interactive family entertainment & learning destination that empowers, inspires & educates through real-life role-playing activities. KidZania is a unique combination of Entertainment, an immersive media platform for brands to connect with Children and Adults, with a strong focus on giving back to society and better the community and environment. Built like a city, it is complete with paved roads, battery operated vehicles, buildings, a functioning economy & its own currency. By blending reality with entertainment, it provides an authentic and powerful developmental platform where kids can discover, explore and learn about the real world. The realism of the role-play helps children learn about different careers, work, economy and how to manage money. Each activity experience is designed by Educationalists, Play Experts & Child Physiologists to aid and boost different behavioral skills and values in a child. KidZania represents industries present in the real world like private services, public services, entertainment, airline, automobile, retail, restaurants and factories where children can play the role of a Pilot, Surgeon, Detective, Chef, Engineer, TV Producer, Radio Jockey & much more from over 100 role-playing activities.‘Purpose Partners’ augment the role-playing experiences by enriching and creating an authentic, immersive and interactive brand experience, unmatched by any other location-based entertainment property. For Brands, KidZania serves as a sustainable engagement platform where brands get product exposure, brand exposure and immersive experience through branded role-plays.

KidZania is globally present across 26 cities in 22 countries, including multiple locations in Americas, Europe, Japan, Korea, Middle East and Asia.  KidZania has been operational in India at Mumbai since Sep 2013 and Delhi NCR since May 2016.