Integration with the leading video marketplace enables Magnifi to expand its global footprint and offer innovative video technology solutions to a larger audience

Mumbai, June 01, 2022: Magnifi (previously known as Toch AI) today announced its integration with the leading online video platform Brightcove Inc. (Nasdaq: BCOV). With distinct products revolutionizing how content is refined and consumed, Magnifi expands its global footprint and strengthens its industry position through the Brightcove Marketplace.

“We are delighted to be listed on the Brightcove Marketplace, which gives us the ability to deliver more capabilities and add more value to our joint customer base,” says Magnifi Co-Founder & CEO Vinayak Shrivastav. “We look forward to networking with a broad audience and showcasing our capabilities that help enterprises and individuals create impact and tell immersive stories across all media genres.”

Brightcove creates the world’s most reliable, scalable, and secure video technology solutions platform to help customers harness the incredible power of video while enabling businesses to discover, sell, engage and monetize video content effectively. The Brightcove Marketplace is where customers go, whether they’re looking to add specific capabilities to their Brightcove platform or just browsing for new ideas.

“Now, more than ever, organizations need to deliver compelling content to their viewers to increase engagement and views across platforms,” said Brightcove Vice President of Technology Partners and Integrations, Rajan Shah. “With Magnifi, Brightcove customers can easily clip content using AI to create videos to share on social media and web pages. The Magnifi integration provides our customers with another avenue to gain more value from their video content.”

Magnifi uses state-of-the-art technology that helps to process video content automatically and instantly, including meta-tagging, identifying key moments, and auto-producing social-ready content assets. Recently, Magnifi partnered with USA Cricket to enable fans to catch all the missed action and relive their best moments from the Dafabet USA vs. Ireland Men’s International Series 2021.

About Magnifi (formerly Toch AI):
Magnifi – previously known as Toch AI – has found an extremely strong product-market fit in serving enterprises across numerous industries - OTT players, broadcasters, sports clubs and leagues, marketing agencies, e-gaming platforms, schools, colleges, and more. Magnifi is building the next-generation video editing ecosystem addressing a broad range of use cases in the post-production process. The company started its journey by generating instant key moments and auto short-sized clips leveraging computer vision and AI capabilities, the sliver in which it is the current tech leader. Magnifi today has offices in the U.S., Europe, Israel, and India and is expanding to Singapore and the Middle East by the end of this year.

About Brightcove

Brightcove creates the world’s most reliable, scalable, and secure video technology solutions to build a greater connection between companies and their audiences, no matter where they are or on which devices they consume content. In more than 80 countries, Brightcove’s intelligent video platform enables businesses to sell to customers more effectively, media leaders to stream and monetize content more reliably, and every organization to communicate with team members more powerfully. With two Technology and Engineering Emmy® Awards for innovation, uptime that consistently leads the industry, and unmatched scalability, we continuously push the boundaries of what video can do.

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