The campaign aims at keeping the thrill and excitement alive in the romantic life of couples
New Delhi, 13th February 2023: Keeping the excitement up, Manforce Condoms launched a digital campaign #LoveUpWithManforce for Valentine’s Day. The brand reigning well on the concept of keeping the romance alive levelled up the game with the campaign by allowing the audience to take an unrestrained excursion into their wildest fantasies.
Always vouching to ignite the spark between the partners, Manforce encouraged the couples to convey their wildest fantasies with the help of the campaign. Understanding that people become conscious and hesitate to disclose their preference for intimacy, the campaign provides them with an opportunity to open up about the wildest fantasies they wish to indulge with their partners. The campaign was consciously conceptualized and executed by Grapes, an Integrated Marketing Agency to spice up the romance with a tinge of kink to elevate the fascination of the audience.
While arousing sensuality between the couples, the brand took fun to the next level by conducting contests and activities roping in [influencers such as RJ Rahul Makin, RJ Rochie Rana and content creators such as Satish Ray, Gaurav Kapoor and others. The participant divulging the most intriguing fantasy got an opportunity to win an exciting gift voucher from the brand.
Speaking on the occasion, Joy Chatterjee, Associate Vice President, Sales & Marketing, Mankind Pharma said, “Manforce as a brand has always sought to promote safe sex while aiming to keep the intimacy and romance high. As Valentine’s Day is marked as a day to celebrate love, we came up with the campaign to give wings to the hidden sexual desires of couples. The campaign was aimed at strengthening the bond between the partners to help them indulge in pleasurable love-making sessions by acing up their level of intimacy.”
Elaborating on the campaign, Shradha Agarwal, Co-founder and CEO of Grapes said, “It was very exciting working for the campaign. Considering the stigma prevalent in society around sensitive topics like sex, encouraging the audience to talk about their secret sexual desires was a bit tricky. The team had to brainstorm a lot to come up with a mix of fun and exciting ideas to engage with the audience to help them break free from their intimidation and at the same time not make them uncomfortable. Aligning with the ethos of Manforce that aims to promote exploration of new avenues to always keep the thrill alive in the romance, the campaign was a medium to help partners discover each other to spice up their love life.”
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