- Token Runway is facilitating the drop of Salud’s unique NFT collection as a part of the brand’s Web3 roadmap
- The 11 NFTs have been designed by Salud’s in-house creative talent along with Ishita Bannerjee aka Soul Curry Art (Highest selling female NFT creator of South Asian origin) and come with a variety of utilities for the token holders
India-wide release, 6th October 2022: In tandem with becoming the first Indian brand to launch a Web3 Roadmap in June, Salud is well on its way to paving the path to take the Web3 realm by storm. The lifestyle beverage brand is now all set to drop a set of 11 uniquely designed Ethereum-based NFTs in this next phase, and enabling this is India’s first-ever invite-only NFT project platform - Token Runway.
The collection of 11 Salud Cusps NFTs has been designed by the brand’s Creative Head Srinivas Naidu and Founder Ajay Shetty in collaboration with Canada-based Ishita Bannerjee - aka popular NFT-creator, Soul Curry Art. Consisting of 2D and 3D Cusps, these 11 NFTs represent Salud’s lifestyle. With this, Salud also gives gin connoisseurs and aficionados an additional reason to connect and engage with the brand via NFTs.
A smart marketing play ensuring that the brand gets the first-mover advantage in the market, the collaboration between Token Runway and Salud, in a way, sets a new trend for brands eyeing to strengthen their position and stay ahead of the competition.
Going beyond digital art, the Salud NFT tokens also present access to select and exclusive activities to its holders, which has seamlessly been enabled by Token Runway - the brand’s technology partner for the project. For instance, the token collectors will have week-early access to all new releases of Salud Sessions - a brand-supported curation of chill deep house music produced by some of the best artists and DJs in the music scene. Not only that, but the NFT collectors will also be privy to VIP hospitality at Salud parties and events - unreplicable experiences in their own right. Further, they will also get invitations to exclusive Salud-sponsored events as well as discounts on Salud Merchandise - an exclusive line of contemporary wardrobe basics of clothing and accessories.
Moreover, with this NFT drop, investors can look forward to owning a property whose investment promises to reap huge monetary benefits. This is for the first time in India, wherein around 11 NFT holders will be given a portion of the proceeds from real-world merchandise sales of the NFT they own. The actual value of the utilities will be higher than its real value.
Talking about the NFT launch, Ajay Shetty - Founder & Director - Salud Beverages, said, “NFT, the new age technology, has been dominating the world and being part of the emergence has potential opportunities for brands like ours. We have always aimed to stay ahead of the curve and have our audience on Metaverse and Web 3.0 to be the brand’s ambassadors. A premium rewards and benefits program is the heart and soul of ensuring value beyond the impeccably designed digital artwork for Salud NFT collectors. It’s an exciting time for us as we explore the Metaverse and the wearable tech space for possible integrations for the brand and Salud NFT holders in the near future.”
He adds, “We call ourselves the game changers not just for Gin but because our design always stems from young ideas and conceptualises through many minds at the House of Salud. Diversity and inclusivity is our form of acceptance of people of exactly who they are even though they can choose to change daily. So that’s the idea behind the designs of NFT as well.”
Ishita Bannerjee (Soul Curry Art) said, “As an artist, it has been a sheer delight to be part of this unique project. For me, it was a creative challenge to design for a project that is first of its kind for India and takes the experience of savouring a drink to a different level. Teaming up with Salud and Token Runway for the NFT drop was a great experience. It’s amazing to see a project coming out of India which has utilities that are comparable to the best in the world.”
Priyank Mahajan - Co-founder - Token Runway, mentioned, “It has been an amazing ride from zero to one in terms of Salud’s Web3 journey. The depth with which both teams worked to enable innovative utilities for the NFT holders is a first of many to come for the market.”
Token Runway has been instrumental in opening the doors to the booming Web3 space for diverse artists, creators and brands in the past year. Its association with Salud for facilitating the latter’s foray into Web3 has empowered the brand to create a worldwide community, engage in a new, more experiential way with its audience and change the way the world parties.
About Token Runway
Token Runway is India’s first invite-only premium NFT service provider that connects established and emerging creators with collectors while providing them a platform to create NFTs. Token Runway was established with the belief that every artist has the potential to create work that stands out and must be presented with the opportunity to earn proportionate rewards for their craft. Priyank Mahajan and Vinay Agarwal, who collectively have over three decades of in-depth understanding of the entertainment and media realms, are the co-founders of Token Runway. After leading many successful businesses, they are here to bring their understanding of connecting creators to fans and gauging what each of them aspires to achieve.
A Global Lifestyle Brand, changing the way the world parties. SALUD " The idea started just as a beverage brand but soon evolved into a lifestyle brand purely through the impact of our marketing strategy, and the brand's necessity in a market like India. Salud intends to be a Global Lifestyle Brand with a universal appeal which is all about unwinding, relaxing, and creating a new way to chill with a refreshing drink. The idea was simple, our drinks have to be avant-garde yet retain the nuances of a traditionally prepared Gin and Tonic. We’re a brand with a global vision, we were tasked with creating ready-to-drink beverages that were not only a convenient choice for a global audience but a standout in terms of craftsmanship and flavour suited for any occasion. Whether you're in a crowded party, lounging away in your homes or seated for a social gala, you can pleasantly sip Salud’s refreshing range of G&Ts. The idea started just as a beverage brand but soon evolved into a lifestyle brand purely through the impact of our marketing strategy, and the brand’s necessity in a market like India. Salud intends to be a Global Lifestyle Brand with a universal appeal and variety in flavorus. Being an aspirational brand with Lifestyle as its ethos, we work with Music, Fashion, and other collateral for better experiences and brand recallment. Our key investors, Prasad Vanga from Anthill Ventures, Rana Dagubatti, actor and an active investor and our speed scaling partner are our back bones in this pathway along with Ajay Shetty, who was previously a banker and entrepreneur who successfully sold his previous wine venture, to lead and build a whole new lifestyle brand.Ajay aims to develop Salud Beverages as urban lifestyle brand as his new business venture is based on the idea of making the world aware of Life 2.0 that is a new way of not just living but celebrating the life.
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