The e-Commerce major Snapdeal has recently signed a pact with FICCI Ladies Organization (FLO) to launch a year-long online program to assist women-led small and medium businesses (SMBs) in India in digitizing their operations. This program will be open for all FICCI women members, artisans and NGOs that are tied-up with FICCI FLO Centres across various parts of India. Online training, workshops, and induction programs to sell products online will be included as a part of this program.

The main agenda of this online program is to educate the SMBs about building their own brands, importance of selling online entailing cataloguing, writing product descriptions, inventory and many others, the way e-Commerce works and its fundamentals, e-Commerce tools, and other aspects. Adding to this, the program is supposed to enlighten the participants on the significance of digital marketing to enhance business as well as product reach among customers.

“In the current times when the world is still grappling with the pandemic situation, the importance of online marketing has been realised more than ever. FLO aims to economically empower women and E-commerce can directly connect women to the market,” says Ujjwala Singhania, National President, FLO.

Rajnish Wahi, Senior Vice President, Snapdeal, asserts, “Pandemic-led disruption has accelerated the integration of digital interactions in our day-to-day lives. Today, online channels have become an integral part of all entrepreneurial blueprints and present a compelling opportunity to connect with a large number of potential buyers in the fastest and most direct way”. is India’s leading online marketplace, breathing a strong mission to create life-changing experiences by connecting buyers to sellers of millions of products from thousands of national, international, and regional brands.

FICCI Ladies Organization (FLO) is the women wing of the Federation of Indian Chamber of Commerce & Industry (FICCI). An all-India forum for women, FLO has its headquarters in New Delhi, with 15 chapters covering different geographical regions of India.