Sony YAY! extends its experience beyond television with the launch of its first ever Pet Rescue Agency at KidZania

Mumbai, 6^th June 2022: Kids’ innate love for animals is universal. Their selfless love and affection towards their pets and any stray animal is a living example of human empathy and should be treasured at all costs. With an objective of empowering kids to love and secure animals, Sony YAY! is all set to bring its young audiences a never seen before experience. The channel partners with KidZania, an award-winning global edutainment theme park to launch a unique Pet Rescue Agency.

At the Pet Rescue Agency KidZania Mumbai, kids will get to role play as “Rescue Agents” and go on an adventure of finding and rescuing pets in the KidZania city. With the help of exciting cues and indicative maps, kids will learn about the nitty-gritty of pet-rescuing operations alongside gaining knowledge about the diverse breeds and kind of pets. The team-based activity will see kids be sharp and alert to follow set instructions as well as seek out clues to the whereabouts of the missing pets.

Comments:

Sujoy Roy Bardhan, Head of Marketing, On Air Promotions and Licensing, Sony Pictures Networks India, Kids’ Genre!

“Pet welfare is extremely close to my heart. At Sony YAY! it has been our constant endeavor to empower kids and further serve the purpose of reaching out to our audiences. The launch of the Pet Rescue Agency not just helps us to take another step in the same direction, but also helps us inculcate the right approach into the future citizens of the country.”

Prerna Uppal, Chief Partnership Officer, KidZania India!

“KidZania has always envisioned providing children with an all-rounded multi-dimensional edutainment that contributes to the overall growth of their personality. By partnering with Sony YAY!, a brand that believes in business with purpose, we not only aim at enabling children to explore what it is like being a pet rescuer but also instill in them values like care and compassion as well as a sense of responsibility towards pets. We believe that inculcating such crucial values at a young age can go a long way in empowering kids to build a better world for themselves in the future.

Cyrus Broacha-

“Animals are man’s best friends, and I am very happy to see Sony YAY! taking the initiative to bring awareness towards their safety and security. With this initiative, I hope the kids develop more empathy towards animals and bring a positive change at large towards animal welfare”

About Culver Max Entertainment Private Limited (formerly known as Sony Pictures Networks):

Sony Pictures Networks is the consumer-facing identity of Culver Max Entertainment Private Limited, which is an indirect wholly owned subsidiary of Sony Group Corporation, Japan.

The Company has several channels including Sony Entertainment Television (SET and SET HD), one of India's leading Hindi general entertainment television channels; MAX, India's premium Hindi movies and special events channel; MAX 2, another Hindi movie channel showcasing great India Cinema; MAX HD, a high definition Hindi movie channel airing premium quality films; WAH, the Hindi movies channel for rural markets; SAB and SAB HD the family-oriented Hindi comedy entertainment channels; PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from its content library; PIX and PIX HD, Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, Sony AATH, the Bangla entertainment channel; YAY!, the kids entertainment channel; Sony Sports Network – SONY SIX, SONY SIX HD, SONY TEN 1,  SONY TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, SONY TEN 3 HD; SONY TEN 4, SONY TEN 4 HD; Sony मराठी, the Marathi general entertainment channel; SonyLIV - the digital entertainment VOD platform and Studio NEXT the independent production venture for original content and IPs for TV and digital media. The Company reaches out to over 700 million viewers in India and is available in 167 countries.

The Company is recognised as an employer of choice within and outside the media industry. It is a recipient of several awards, including India’s Best Companies to Work For 2021 by the Great Place to Work® Institute, India, ‘Aon Best Employers India’ awards in recognition of the company’s unique workplace culture and exceptional people practices, consistently ranking amongst India’s Top 10 Companies with Best Health & Wellness Practices by SHRM & CGP Partners and listed by Working Mother & AVTAR as one of the 100 Best Companies for Women in India.

The Company is in its 27^th year of operations in India. Besides having overseas subsidiaries, it has a subsidiary MSM-Worldwide Factual Media Private Limited and an affiliate, Bangla Entertainment Private Limited in India.

About KidZania India:

KidZania is an interactive family entertainment & learning center that empowers, inspires & educates through real-life role-playing activities. KidZania is a unique combination of Entertainment, an immersive media platform for brands to connect with Children and Adults, with a strong focus on giving back to society and better the community and environment.

Built like a city, it is complete with paved roads, battery operated vehicles, buildings, a functioning economy & its own currency. By blending reality with entertainment, it provides an authentic and powerful developmental platform where kids can discover, explore and learn about the real world.

The realism of the role-play helps children learn about different careers, work, economy and how to manage money. Each activity experience is designed by Educationalists, Play Experts & Child Physiologists to aid and boost different behavioral skills and values in a child.

KidZania represents industries present in the real world like private services, public services, entertainment, airline, automobile, retail, restaurants and factories where children can play the role of a Pilot, Surgeon, Detective, Chef, Engineer, TV Producer, Radio Jockey & much more from over 100 role-playing activities.

‘Industry Partners’ augment the role-playing experiences by enriching and creating an authentic, immersive and interactive brand experience, unmatched by any other location-based entertainment property. For Brands, KidZania serves as a sustainable engagement platform where brands get product exposure, brand exposure and immersive experience through branded role-plays. KidZania is globally present across 26 cities in 20 countries, including multiple locations in Americas, Europe, Japan, Korea, Middle East and Asia.  KidZania has been operational in India at Mumbai since Sep 2013 and Delhi NCR since May 2016.