New Delhi, 1st April, 2022: On the occasion of April Fool’s Day, Supertails, a digital pet care startup, pulled a prank by letting a dog hack the brand’s Instagram, Website, WhatsApp, and SMS database. To add on to the excitement, it let the dog distribute free treats to people visiting their website on 1st April 2022.
The character, Crime Master Doggo, was consciously created to intrigue the audience with its resemblance to the iconic 90s villain Crime Master Gogo. As a part of the prank, the dog took over Supertails’ Instagram on 31st March, where it changed the brand’s profile picture, bio, and took over the feed with memes, mocking the brand’s online security. Keeping up with the excitement, Crime Master Doggo gave free ‘treatos’ to customers visiting supertails.com to its 20,000 customers.
To take things further, Supertails Co-Founder Varun Sadana took to LinkedIn, asking his peers for help on retrieving the account. In a never-seen-before incident, this was greeted with response from over 40 founders from the Indian startup ecosystem.
Speaking on the campaign, Varun Sadana, Co-founder at Supertails said, “People on social media love it when they are shocked. And April Fool’s Day is the day of pranks so we had to give them one. Our customers are millennials, or 90s kids as we like to call them in pop culture. If a heist has to happen, who better to do it than our personal rendition of Crime Master Gogo? We’re happy it worked out, the responses we’re getting from customers, investors, fellow founders, and social media folk is validation for us to do more fun campaigns.”
Barely a year into the market, Supertails is known to go big on topical days for its social media audience. So far, it has released 3 film campaigns and a large-scale influencer campaign since its launch in July 2021. However, this campaign for April Fool’s Day 2022 is by far their most customer-centric one where real customers have been involved in the prank.
Supertails is a digital pet care startup, a first-of-its-kind platform that provides trustworthy veterinary care, online dog training, and a one-stop solution for pet food and supplies.
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