The rise of rental and shared economy
Shweta Poddar, Entrepreneur – in – residence at Kyasa
With more Gen Z and millennials becoming part of consumerism, the industry is transitioning towards rental or shared economy. These consumers essentially are students and young working professionals who are woke, see consumption as access and not possession, and are a lot open-minded to choose attractive, fast changing and pocket-friendly options. In the last decade, a lot of renting start-ups have emerged in multiple consumer categories, such as furniture, appliances, transportation, books, designer wear, adventure gear and many such. Thereby giving consumers a plethora of options to choose from, at a fraction of cost and based on usage. Having said…