InMobi Launches Meson, a Comprehensive Independent Mediation Platform to Help Reshape the Mobile Mediation Market
Beta Open for Testing, Gives Publishers and Developers Transparency, Full Ownership and Control of Data Singapore – March 24, 2022 – InMobi, a leading provider of content, monetization and marketing technologies that help businesses fuel growth, today launched Meson, a truly independent SaaS mediation platform designed to help publishers white label it as an in-house solution. Publishers will get to fully own and manage their data, control each aspect of their monetization, user experience, and linkages to user acquisition, and transparently review the end-to-end flow of advertising dollars to understand their true take rate. With ready-to-deploy application programming interface and software development kit…